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Customer Story

Complete digital shelf control, in real time

India's leading fashion-accessories brand and a Titan subsidiary ($100M+), managing thousands of SKUs across Amazon, Flipkart, Myntra and Nykaa — needing pricing control, seller detection and location-level inventory monitoring.

AmazonFlipkartMyntraNykaaAjio
20%
Stockout ↓
15%
Price parity ↑
75%
Response time ↓
95%
Brand compliance

About Fastrack

India's leading fashion-accessories brand and a Titan Company subsidiary, with 350+ exclusive stores and a strong digital footprint, managing thousands of SKUs across major marketplaces with complex pricing and seller networks.

The challenge

What was holding them back

01

Dynamic pricing compliance

Price bands varied by SKU, channel and day, making manual deviation monitoring impossible at scale.

02

Unauthorized sellers

Rogue sellers across channels hurt brand integrity and pricing, but manual detection was unsustainable.

03

Location-level stockouts

Without pincode-level, IMS-integrated monitoring, regional stockouts went undetected.

The Datavio solution

What we built

01

Dynamic pricing monitoring

Automated price scraping across SKUs and channels, matched against internal offer sheets to flag deviations in real time.

02

Unauthorized seller detection

Continuous seller monitoring flags rogue listings for the brand-protection team to action.

03

Location-level stockout intelligence

Pincode-level availability tracking integrated with IMS triggers smart regional stockout alerts.

04

Unified dashboard & alerts

One view of pricing compliance, buybox, sellers, ratings and availability, with automated violation alerts.

“We kept discovering pricing violations and stockouts too late. Datavio's monitoring changed that — now we catch everything in real time: pricing issues, unauthorized sellers, location-level stockouts. We've gone from reactive to proactive.”
Soumajit ChailKey Account Manager – E-Commerce, Fastrack
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